Influence: The Psychology of Persuasion  is one of the most important books ever written on how people make decisions and why they say “yes”. Written by social psychologist Robert B. Cialdini , the book identifies the psychological principles that drive persuasion, often without us even realizing it. For therapists and coaches, understanding these principles is essential. Persuasion isn’t just a marketing tool: it shapes communication, boundaries, relationship dynamics, and h

Thinking, Fast and Slow  is one of the most influential psychology books of the last decade. Written by psychologist and Nobel Prize laureate Daniel Kahneman , it explores how our minds make decisions, often in ways that are automatic, biased, and far from rational. For therapists and coaches, Kahneman’s work offers invaluable insight into how clients think, perceive reality, and make choices. Understanding these cognitive patterns can help professionals guide clients toward

In The Body Keeps the Score , psychiatrist Bessel van der Kolk  explores how trauma reshapes both the body and the brain , altering our sense of safety, pleasure, control, and connection. Based on decades of research with trauma survivors, the book offers a profound understanding of how past experiences can be stored not only in our memories but also in our nervous system . For therapists and coaches, van der Kolk’s work is a cornerstone for understanding trauma-informed care

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